BOOST aims to boost household consumption by emphasizing science-based claims that highlight its sports nutrition benefits for growth and credibility.

Challenges:
Adhere to brand guidelines.
Maintain current packaging structure and design continuity.
Redesign the back of the pack to emphasize a unique, science-based narrative.

Solution:
A simple yet impactful design showcasing the scientific and nutritional aspects of the product. Instead of photos, strong, stylized illustrations of brand ambassadors were created to enhance and emphasize the design.