It’s a part celebration, part educational outdoor campaign. Most people are aware of the rainbow flag but how about the rest? With the guidance of Stonewall, we shined a light onto 13 different flags from the LGBTQIA+ communities.

On July 2nd 2022 (the day of Pride in London) the campaign was virtually unmissable in Central London. We took over the famous Piccadilly Lights site with a celebration piece featuring each flag fashioned into the iconic Coca-Cola ribbon shape, along with the name of the flag’s creator and the year it was designed. The campaign was also plastered in 11 “Zone 1” London Underground Stations including King’s Cross, Waterloo, Liverpool St and Victoria with both digital and static out-of-home executions.

Every ad had a call to action that directs people to an Instagram Guide, going more in-depth on the creation of each flag and the meaning behind each colour.