The title is all about the cryptic world and secret messages of the Assassins and the Templars, so we created a microsite for the release of the book that was stacked with games and puzzles that mega-fans of the Assassins Creed franchise know and love. And our audience had to work through in order to win one of five Audible memberships.

We massively exceeded our KPI by 600% and had a total of 1,342 people enter the competition. This campaign showed that the big idea can break free from the traditional social activation and use those platforms as a traffic driver to the main campaign.