Aussie Haircare needed a re-brand. From visual identity and pack design to strategic position, social and above the line comms. Aussie used to encourage women to live life to the full without the worry of your hair never recovering. But our audience has changed. The conversation has changed. We wanted to recruit a younger audience without alienating the current masses.

Whilst Aussie Haircare products can do wonders with your hair, it can’t help with those inevitable disaster moments in life.

“Great Hair Though” campaign got massive coverage across OOH, social media, TV and digital, winning awards along the way.