As the government was launching the sugar tax, Coke wanted to reassure consumers that their timeless recipe would remain unchanged. No new formula. No reduced sugar. We brought the idea to life with the help of two other timeless icons: Elvis and Marilyn. The (award-winning) campaign was unmissable nationwide in press and OOH, visible on key landmark sites across the country.

The campaign was so successful that it was rolled out globally.

Winner of the Drum Out Of Home Award for Best Digital Campaign.