With demand for healthy eating on the increase, and in a cluttered snack category, Nākd stands out with a range of playful and nostalgic flavours. When consumers discover this holy grail of taste, health and variety, with flavours like Blueberry Muffin, Bakewell Tart and Lemon Drizzle, it’s hard to compute. It’s also enough to shake you to your very core. Or blow your mind.

Spontaneous awareness increased to 73% and the brand celebrated best ever sales month – that blew our minds.